Frankie Gusti

Client: Frankie Gusti

Project: Re-design of Branding and Identity for existing business, labels & packaging

Objective: Create a bold new logo and overall branding for existing handmade candle business, whilst still keeping some soft whimsy of the “handmade” nature of the brand.

Execution: A simple, minimalist yet bold logo was created using a sans-serif black type, which was then contrasted with soft, delicate hand painted patterns of nature and abstract colours and shapes. Each scent was given a unique pattern to correspond with the flavours of the candle. For packaging and labels, the details were made soft with a light, rounded typeface and organic separator lines.


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Posted on

November 16, 2014

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