Client: Frankie Gusti
Project: Re-design of Branding and Identity for existing business, labels & packaging
Objective: Create a bold new logo and overall branding for existing handmade candle business, whilst still keeping some soft whimsy of the “handmade” nature of the brand.
Execution: A simple, minimalist yet bold logo was created using a sans-serif black type, which was then contrasted with soft, delicate hand painted patterns of nature and abstract colours and shapes. Each scent was given a unique pattern to correspond with the flavours of the candle. For packaging and labels, the details were made soft with a light, rounded typeface and organic separator lines.