Shade Parade

Client: Shade Parade

Project: Logo design for new business

Objective: Create branding for a custom, boutique lampshade making and restoration service business. The client wished to communicate the following: Quality, individual, a celebration of creativity, expressing your personality, a celebration of lampshades!

Execution: The client requested the inclusion of the little girl band marching silhouette, holding a lamp shade in one hand instead of a hat. With this in mind, I worked the silhouette into an organic circle with over-lapping organic outlines, to represent the shadows cast by a traditional lampshade. An elegant but slightly retro typeface compliments the nod to the 50’s styling of the marching girl. The colours chosen were based on the clients request of purple/hot pink.


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Posted on

November 16, 2014